Sentinelone - Motion Design Branding and Identity Development

In the summer of 2019 Casey Hupke worked with old friend Drew Hoffman to create a collection of hero concepts for each of Sentinelone’s products and offerings. There were dozens of videos created for the website, event screens, and banner ads. Below are some selects that show how he translated the core aspects of each product into unique key art.

Creative Director - Casey Hupke

Sentinelone Creative Director - Drew Hoffman

These selects represent the products on a micro level, the essence of each products character was created focusing on its details. The details were driven by what the product did.. Protection from attacks, map networks, etc.

Material look dev selects.

We then created a stage to explore how each products character worked together.