Cylance - Zero

This summer at Cylance Casey Hupke and Kris Cook set out to visualize a piece to run on the NASDAQ screen in Times Square. After nearly a terabyte of motion tests and hundreds of versions they started realizing that volume trails in Houdini just looked the best. It fit Cylance's brand, it had that 'AI' look they wanted to convey, and it was very art directable. Here is a collection shots from their bank of scraps. The concept for the the project from Casey's perspective was that each window on the building is a computer on a network. Each computer is constantly bombarded with noise, and threats, and needs. With Cylance the noise fades and the computers can just exist.

Director - Casey Hupke

Motion Design and Process Edit - Kris Cook

 

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