Lady Gaga - ArtPop

While working at Zoic studios we landed the Lady Gaga ARTPOP tour. Working closely with film maker and photographer Ruth Hogben we created content for 14 songs using a massive amount of footage that Ruth was able to shoot of Gaga , as well as stylized bubbles, lights, LED streamers, etc. The Goal was to achieve a very dreamy rave world that could transform the very neutral white base stage color into atmospheric background pieces.

The stage itself consisted of several inflatables that would be blasted by multiple projectors. With no way to map these surfaces we created the content in a way that would allow it to warp and change over the contours of the structures, and appear to float up the massive screens behind the stage. 

Creative Directors - Casey Hupke and Ruth Hogben

==

==