Cylance - Liquid Metal - Tradeshow 2017/18

New year, new tradeshow package. Cylance had just launched its 'Think Beyond' campaign, and its hero graphic looked like a cracked LCD screen or glitched-out display. Casey Hupke wanted to envision that concept in 3D and expand on it further. During this trade show season, the booths needed to discuss more than two products. So Casey Hupke and Kris Cook devised particle simulations for each of Cylance's offerings. After they created all the individual 2D simulations, they took the renders and projected them on the surface of an undulating object that appeared to be liquid. The movement in the structured simulations, paired with the fluidity of the hero, was a visual metaphor for the 'threat landscape' in the cybersecurity world. For the 2nd time in a row, now with Cinema 4D R19's enhanced viewport, the 2 delivered a large portion of the package rendered straight out of C4D's viewport. Of course, some additional compositing was done, but OpenGL will always be a hero in their hearts.

Director - Casey Hupke

Motion Design & Process Edit - Kris Cook

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