Cylance - Liquid Metal - Tradeshow 2017/18

New year, new tradeshow package. Cylance had just launched their 'Think Beyond' campaign, and its hero graphic looked something like a cracked LCD screen or glitched out display. Casey Hupke wanted to envision that concept in 3D, and to expand on it further. This trade show season the booths needed to discuss far more than 2 products. So Casey Hupke and Kris Cook came up with particle simulations for each of Cylance's offerings. After they created all the individual 2D simulations they took the renders and projected them on the surface of an undulating object that appeared to be liquid. The movement in the structured simulations paired with the fluidity of the hero was a visual metaphor for the 'threat landscape' that exists in the cybersecurity world. For the 2nd time in a row, now with Cinema 4D R19's enhanced view port, the 2 delivered a large portion of the package renderd straight out of C4D's viewport. There was some additional compositing done of course, but openGL will always be a hero in their hearts.

Director - Casey Hupke

Motion Design & Process Edit - Kris Cook

 

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