Motion Theory - Exxon

This campaign was the product of about 19 months of work. I started on the project as a designer in the pitch phase. Working under Kaan Atilla I created a few hundred concepts for how to evolve the way we’d been creating ‘energy viz’ at Motion Theory. Just before the final pitch went out, I had a son! After a brief stay at home with the new kiddo, I hopped right in with dozens of other artists to create Exxons first big commercial Campaign.

Design / Motion Design - Casey Hupke